We started FinFit to respond to the growing need for companies to provide employees Financial Fitness Programs. Financial Fitness is a relatively new term that has become more popular since the 2008 recession. The nation’s fiscal crises caused massive layoffs, a declining stock market and a corresponding drop in 401K values which negatively impacted all workers. Most American workers became very uneasy and at time frightened about their long term financial future. People want to know what steps they need to take to protect their finances in the future. Financial Fitness became everyone’s goal at least for a short time. Many luxuries were cut from budgets and people only purchased necessities.